Boost your brand with video
Properly is a film & video strategy agency focused on your business and its goals. We produce films that increase visibility and engagement for your brand. Films that tell people who you are, what you do, and why you matter. Films that help you establish an emotional connection between you and your audience.
We have already made films for brands that you definitely have in your home and in your pocket right now
Films that people watch to the end
Our foundational experience writing, producing and directing broadcast TV, documentaries and commercials, meeting the intensive demands of TV commissioners, advertising agencies and clients, means we make films that work. We transform complicated subjects into films that are clear and engaging. Films that have the power to entertain and inspire their audience. We will help you distill your ideas, your message and your strategy, and together we will make film & video which is powerful and effective.
Our work
Brand films, recruitment stories, branded documentaries and impact stories. Click to watch some of the films we have directed for major brands.
Our team
We are a small team so we are able to offer personal and attentive service while we bring your films to life, and make sure your budget goes further.
Ita FitzGerald
Ita started her career directing TV shows, including Property Ladder and Grand Designs. She worked at 4 Creative for 10 years, promoting all Channel 4 platforms, and has directed a wide range of commercials and branded content for major brands and agencies. She has a her first feature film, West The Road, in development.
Rod Main
Rod learned his trade editing shows for the likes of Adele, U2, Robbie Williams, Ricky Gervais and Jamie Oliver. He has filmed all over the world directing branded content and commercials for major agencies and global brands across multiple sectors - technology, education, manufacturing, financial and retail.
Authenticity
In an age where more than 80% of internet traffic is video, audiences are increasingly savvy and will fail to engage if your message is delivered inauthentically. Our superpower is our skill at filming real people so that they are comfortable and relaxed, and can speak in their own voice.
We will help you bring an authentic tone to your message, ensuring your film makes a strong connection with your audience and leaves a lasting impact.
Human stories
We are experts at finding the human story at the heart of every film. This means films which are emotionally engaging and full of personality. From case studies to recruitment videos we make films which reveal and celebrate the positive human outcomes in what you do.
Real characters
We let the people we film ‘be themselves’ on camera. Not only does this make the filming day more enjoyable for everyone, but it allows us to capture real characters who will win over your audience. Genuine and authentic characters like this will bring your message to life, win the trust of your audience, and ensure you achieve your strategic goals.
Land your message
Whether you want to promote your brand, speak to your customers or improve your internal communications, we will help you deliver your message clearly, authentically and memorably to your chosen audience.
